Christopher Matz

San Francisco Bay Area, California

Portfolio: ChrisMatzArt.com LinkedIn: LinkedIn.com/in/CMatz
Cell Phone: (408) 607 - 8041 Email: Christopher@Matz.net

Previous Experience

University of California, Berkeley
Communications Support Specialist, University Development and Alumni Relations (UDAR)
1995 University Avenue, Berkeley, CA
February 2020 – Current

Primary responsibilities:

  • Devising strategies and flow maps for marketing journeys, automations, and A/B testing for use within Salesforce Marketing Cloud
  • Designing complex reporting to provide accurate audience data for key leadership decisions
  • Building specialized, responsive HTML templates that align with best practices in email marketing
  • Providing code design support to 150+ Marketing Cloud users
  • Instructing bi-weekly workshops for advanced Salesforce Marketing Cloud features and HTML/CSS coding techniques
  • Managing intake queue for all support inquiries relating to Salesforce Marketing Cloud and the “Give to Berkeley” online giving web platform

Key Accomplishments:

  • Key role in the rollout of the new “Give to Berkeley” online giving platform in Fall 2020
  • Prepared a training program to instruct 75+ users for the migration of content to Berkeley’s new “Give to Berkeley” online giving platform, and how to manage the platform on an administrative level
  • Successfully began a training program for Berkeley Marketing Cloud users to progress from basic to advanced concepts, enabling them to design anything from single email sends to complex journeys


University of California, San Francisco (UCSF)
Digital Communications Specialist, University Development and Alumni Relations (UDAR)
220 Montgomery Street, San Francisco, CA
February 2018 – Current

Primary responsibilities:

  • Designing, building and sending high-visibility communications for UCSF: The Campaign events
  • First point of contact for all UDAR staff members in support for email marketing, and key support role in specialized web design projects
  • Building responsive email templates that display accurately in most popular email inboxes, including MS Outlook and Gmail
  • Updating and creating content for websites running on the Drupal 7 and Drupal 8 platforms
  • Providing design support to other UCSF organizations, including the UCSF Investment Company and UCSF Benioff Children's Hospital

Key Accomplishments:

  • Critical role in adoption process of new marketing tools, chiefly Salesforce Marketing Cloud, at UCSF UDAR
  • Maintained Salescloud reports and campaigns for use with Marketing Cloud email builder, journey builder and audience builder
  • Personally onboarded and trained over 50 UDAR employees from several different teams on how to properly use Salesforce Marketing Cloud for email marketing and basic web design
  • Designed dozens of specialized email and web templates for high-visibility fundraising campaigns, including personalized messaging for high-value donors
  • Constructed and regularly updated a knowledge-base website for UDAR employees that included information on email best practices, design resources and step-by-step guides on more complex tasks
  • Designed HTML/CSS course for UDAR employees to empower them to edit their own email and web content on a deeper level


UCSC Silicon Valley Extension / Scout of University of California
Digital Media Specialist, Marketing Department
3175 Bowers Avenue - Santa Clara, CA
September 2015 – September 2017

Primary responsibilities:

  • Maintaining UCSC Extension website on Drupal 7 platform
  • Providing graphic and styling updates on UCSC Extension website to remain consistent with UC branding guidelines
  • Managing all social media accounts (Facebook, Twitter, LinkedIn, etc) and creating and managing ads for each platform
  • Designing, building and sending all email marketing materials via MailChimp to a user database of approximately 40,000 students
  • Providing marketing support to our sister organization, Scout of University of California (UC Scout)

Key Accomplishments:

  • Worked with a small team to completely redesign UC Scout's website so that it falls in line with UC branding standards, as well as enabling staff to more easily edit content
  • Migrated UCSC Extension's website and database from local servers to a cloud-based environment (Pantheon)
  • Began efforts for a redesign for UCSC Extension's website, which would include a complete, dynamic course catalog and a scheduling application for students


Magpie
Graphic Designer
1173 Lincoln Avenue - San Jose, CA
June 2012 – August 2015

Primary responsibilities:

  • Designing graphics for print including brochures, mailers, business cards and hand-out flyers for marketing events
  • Creating graphics and ads on Facebook
  • Designing, building and sending all email marketing materials via Mailchimp

Key Accomplishments:

  • Built Magpie's entire brand from the ground up; All logos and branding graphics were designed at the business' beginning, and are still being used for advertising materials


Drumskull Drums
Web Specialist & Support Technician
105 Pioneer Street - Santa Cruz, CA
August 2011 - June 2012

Primary responsibilities:

  • Managing a database of products to be sold online through a homebrew CMS-like environment
  • Creating graphics and ads to be used internationally
  • Photographing products in on-site studio, editing and uploading images of product to website

Key Accomplishments:

  • Assisted in creating a feature on the retail website for customers to securely purchase and download MP3 albums of associated musicians.

Skills and Proficiencies

  • Expert in the use Adobe Photoshop, Illustrator, Dreamweaver and various other Adobe Creative Suite applications.
  • Professional level experience in creating graphics for corporate and creative projects.
  • Well-versed in designing user interfaces that are concise, legible and aesthetically pleasing.
  • Confident in designing email marketing materials in a mobile-first enviornment.
  • Experience with a vast array of email marketing tools, including Salesforce/Salescloud and Marketing Cloud, Mailchimp, Litmus and Email on Acid.
  • Skilled in building websites using HTML, CSS, Javascript and various CMS Platforms including Drupal and Wordpress.
  • Experienced in deploying and maintaining websites on various hosting platforms such as Pantheon, Network Solutions and AWS.
  • Experienced with editing and compositing for photography and film using professional level software.
  • Skilled in the use of a wide range of photography equipment, including SLR and DSLR cameras, lighting equipment and film processing materials.
  • Advanced user in Macintosh, Windows and Linux operating environments.
  • Proficient with standard office applications.

Education

Academy of Art University | San Francisco, California
Graduated 2015, Majored in Digital Arts and Visual Effects

Specialized Education:
Gavilan College | Gilroy, California
UNIX/Linux Operating System (CSIS 48)
UNIX/Linux Shell Programming (CSIS 49)
Web Page Authoring (CSIS 6)
Web Design: Dreamweaver (CSIS 85)